Case Study: JD.ID boosts engagement and conversion with Storyly

JD.ID boosts video watch length 60% with Storyly

JD.ID, an Indonesia-based e-commerce app, faced challenges in boosting user engagement and streamlining the path to purchase. They wanted to incorporate short, interactive videos into their app without compromising performance and needed a more effective method than traditional banners for product discovery. To address this, they turned to the vendor Storyly for its in-app stories solution.

Storyly implemented interactive, shoppable stories within the JD.ID app for product showcases, tutorials, and campaigns. These stories featured clear call-to-action buttons and swipe-ups that linked directly to product pages. This solution from Storyly led to a significant 53% click-through rate on some campaigns and a 60% increase in average video watch length, successfully driving engagement and conversion.

JD.ID