Case Study: ImeceMobil boosts farmer engagement and feature adoption with Storyly Stories

ImeceMobil boosts feature engagement 45% with Storyly

ImeceMobil, an agritech platform in Turkey, faced significant challenges in engaging a farming community unfamiliar with digital technology. They struggled to help users discover their app's features, establish a genuine connection to learn their needs, and introduce new services effectively. To overcome this, they implemented Storyly's in-app stories solution.

Using Storyly, ImeceMobil created educational stories that reduced costs for their "Ask an Expert" feature by 45%. Interactive stories with polls achieved response rates as high as 65%, providing invaluable user feedback. Furthermore, stories with call-to-action buttons increased feature event rates by 45% and achieved a 38% click-through rate, dramatically improving engagement and feature adoption for the vendor.

ImeceMobil