Case Study: idealo boosts engagement and personalization with Storyly

Idealo boosts CTR by 5.3% with Storyly

idealo, a leading European product and price comparison platform, faced challenges in maintaining user engagement after acquisition and enhancing personalization. To address these issues, they partnered with vendor Storyly to find a flexible solution that could create more marketing touchpoints and deliver tailored experiences.

Storyly implemented its stories platform, utilizing features like Journeys and interactives to create engaging, seasonal campaigns and personalized content without sharing user data. This solution from Storyly resulted in a 25% average monthly engagement rate, a 10x increase in clicks over static banners, and significant lifts in click-through and response rates during testing.

Idealo