Case Study: Testbook boosts app engagement with Storyly

How Testbook Takes Interactive Content Experience to the Next Level

Testbook, an ed-tech company serving more than 1.5 million monthly active users, wanted to turn its passive audience into an active community and increase in-app engagement, especially during the pandemic. To do that, Testbook partnered with Storyly and used its Storyly SDK and dashboard to add interactive content experiences without needing developer resources.

With Storyly, Testbook marketers created scheduled story groups, daily pop quizzes, targeted content for different user segments, and stories featuring premium offers and real-user success stories. Story interactions also provided first-party sentiment data to guide content strategy. The results were strong: Storybook’s stories reached a 40% overall engagement rate, 55% for interactive stories, and an average of six story views per session, helping increase app stickiness and loyalty.

Testbook