Case Study: Tarif Küpü boosts engagement and ad revenue with Storyly

How Tarif Küpü Uses Storyly to Increase Page Views with Tappable Recipes

Tarif Küpü, a food and drink app with more than 2,000 recipes, wanted to make its recipe content more engaging and interactive so it could increase session duration, content consumption, and user retention. It turned to Storyly and its story format to create a more compelling in-app experience for users.

Storyly helped Tarif Küpü use dynamic labeling to show relevant stories based on user preferences, import Instagram and YouTube content, and add interactive features like polls and quizzes. With Storyly, Tarif Küpü increased Day-7 retention by 10%, boosted core event activity by 15%, raised page views by 15%, and drove more than a 30% increase in ad revenue.

Tarif Küpü