Case Study: StepSetGo boosts in-app engagement and monetization with Storyly

How StepSetGo Enriches Its Content and Builds Its In-App Community with Storyly

StepSetGo is a fitness reward app with more than 1 million monthly active users in India, and it wanted to go beyond intrusive push notifications and pop-ups to inspire users and communicate more effectively. To improve in-app engagement and better understand what content resonated with its audience, StepSetGo chose Storyly’s in-app Stories product instead of building its own story feature.

With Storyly, StepSetGo used full-screen, interactive stories for educational content, quizzes, rewards, and community highlights, while also monetizing sponsored content from brands like Amazon Prime and CoinSwitch Kuber. The results were strong: story engagement exceeded 45%, CTR on Bazaar-directed stories was around 20%, and brand partnership stories achieved CTRs above 20%, helping StepSetGo boost retention, app stickiness, and revenue with minimal disruption.

StepSetGo