Case Study: Modanisa boosts conversion and product discovery with Storyly

How Modanisa Improves Product Discovery and Conversion with Storyly

Modanisa, an online fashion and shopping platform for modest clothing, needed a better way to engage users across 140 countries and six languages while improving product discovery in its mobile app. The company wanted to move beyond banners, sliders, and pop-ups to show more products in a more visually appealing way and help users find relevant content faster. Storyly was brought in to help deliver a familiar stories experience that could better capture attention and support discovery.

Using Storyly’s mobile stories and labeling features, Modanisa created targeted, localized story content for different countries and languages, grouped products into categories like new arrivals and daily offers, and added interactive stories to boost engagement. With Storyly, Modanisa saw a 61% higher conversion rate from users who viewed stories versus those who saw only banners, a 30% increase in session duration, a 60% decrease in bounce rate, and a 60% increase in page views.

Modanisa