Case Study: Macroonline boosts customer loyalty and product discovery with Storyly

How Macroonline Uses Storyly As a Creative Space for Building Customer Loyalty

Macroonline, Turkey’s leading luxury grocery app and the digital form of Macrocenter stores, wanted its app to feel as premium and well designed as its in-store experience. The team also needed better ways to showcase a wider range of products and branded content in a mobile-friendly format, so they turned to Storyly and its in-app Stories product.

Storyly helped Macroonline create a creative content layer inside the app, using stories for seasonal campaigns, product discovery, and shoppable CTAs that linked to product pages. The results included a 40% CTR on store-based holiday Stories, a 24% CTR on product Stories, a 21% CTR for Homemade products, and a 40% increase in stickiness, helping Storyly boost engagement, loyalty, and conversion for Macroonline.

Macroonline

Ali Conker

Head of Macroonline