Case Study: ImeceMobil boosts farmer engagement and feature adoption with Storyly

How In-App Stories by Storyly Fuel the Use of Tech Among Farmers

ImeceMobil, an agritech platform in Turkey, wanted to help farmers use its mobile app more effectively, but many users were unfamiliar with digital technologies and struggled to discover and adopt its features. The company also needed a better way to understand farmers’ needs and communicate useful information across the app.

Storyly provided in-app Stories that let ImeceMobil educate farmers, announce new and hidden features, and collect feedback through interactive polls and quizzes. The results included a 45% increase in the event rate for an income-expense calculation feature, a 38% click-through rate on CTAs, and poll response rates averaging 43% and reaching as high as 65%, while also reducing costs tied to expert Q&A and improving engagement and retention.

ImeceMobil

Göker Kuzucu

Cofounder