Case Study: JD.ID boosts engagement and conversion with Storyly Stories

How Has JD.ID Utilized Stories as Short Videos to Maximize Engagement and Conversion

JD.ID, the Indonesia-based eCommerce app, wanted to make its mobile experience more interactive and fun while helping shoppers discover products faster, increase session length, and improve the path from browsing to checkout. To solve this, JD.ID turned to Storyly and its in-app Stories product to deliver short, easy-to-consume video content without hurting app performance.

Storyly helped JD.ID add shoppable stories across the app for product discovery, unboxing videos, tutorials, and category-based collections, along with interactive features like polls and quizzes. The team also used swipe-ups and CTA buttons to send users directly to product pages and checkout. As a result, JD.ID saw CTRs reach up to 53% for giveaway and Grocery Super Sale stories and increased average video watch length by 60%, while also streamlining checkout and boosting engagement.

JD.ID