Case Study: FOCUS Online boosts engagement and monetization with Storyly

How FOCUS Online Transforms the News Experience with Storyly

FOCUS Online, a German media company published by Burda Forward, wanted a better way to present its text-heavy news content to mobile users and gather audience insights. Working with Storyly, it looked for a richer, more visually engaging format that could improve evergreen content and open up new monetization opportunities across app and web.

Storyly enabled FOCUS Online to launch in-app stories and later Web Stories, using its CMS and Storyly Studio to add images, video, GIFs, CTAs, deep links, and interactive stickers. This helped FOCUS Online create snack-sized news experiences, ask audience questions in real time, and offer sponsored story ads to brands; the results included an average story view time of 34 seconds and a 27% click-through rate on Story Ads, supporting both engagement and revenue goals.

FOCUS Online