Case Study: Empik Go boosts retention and subscription conversion with Storyly

How Empik Go Uses Storyly to Activate Its Users

Empik Go, an e-book and audiobook app from Poland, worked with Storyly to improve onboarding, simplify content navigation, and drive more free users toward premium subscriptions. The company also needed a better way to promote seasonal offers, special deals, and new content in a format that would be more engaging than standard banners or text.

Using Storyly Stories, Empik Go created full-screen onboarding flows with CTAs for free users, launched new content and monthly “Best Of” lists in story format, and gathered audience feedback through interactive polls. Storyly helped Empik Go achieve a 26% increase in daily retention, a 70% increase in view length, and a 35% response rate on interactive stories, while also improving conversion to paid memberships.

Empik

Agnieszka Zienkowicz

Product Manager