Case Study: Domino’s boosts app conversions and feature adoption with Storyly

How Domino’s Reinvented their In-App Experience and Conversion With Storyly

Domino’s partnered with Storyly to improve its mobile app experience as food delivery demand grew and competition intensified. The team needed a more dynamic way to communicate new features, promos, and offers to app users while also increasing adoption of features like in-store pickup, contactless delivery, and the wallet feature.

Using Storyly’s App Stories and Web Stories, Domino’s turned campaign announcements, feature education, and in-app marketing into interactive story experiences with polls and clear CTAs. The result was a 37% click-through rate, a 64% higher conversion rate than banners, and a 20% increase in wallet feature usage, with Storyly also described as a quick and seamless implementation.

Domino’s