Case Study: Bitcoin.com doubles retention with Storyly

How Bitcoin.com uses Storyly to educate users about the crypto world and achieve better retained users

Bitcoin.com, a leader in cryptocurrencies and mobile wallet services, wanted to bring its educational content library into the app without cluttering the interface or spending significant in-house resources on story functionality. The company needed a way to increase engagement and retention in what was often a single-use app, while helping users discover timely crypto guidance and news.

Storyly provided Bitcoin.com with ready-to-use in-app Stories, a lightweight SDK, and an analytics dashboard so the team could quickly publish educational content, automate story delivery, and track what resonated with users. With Storyly, Bitcoin.com saw stronger engagement and doubled retention among users who interacted with stories, while also avoiding the time and expense of building the feature internally.

Bitcoin.com