Case Study: GZH by RBS Group boosts engagement with Storyly

GZH by RBS Group boosts engagement 20% with Storyly

GZH, a dynamic news app under Brazil's multimedia communication company RBS Group, faced the challenge of engaging its diverse audience and gathering feedback across its many brands and platforms. They needed a single, flexible solution to open direct communication channels, personalize content to drive subscriptions, and gain actionable audience insights. They turned to Storyly for its story-based solution.

By implementing Storyly, GZH added an interactive story layer to its app, which included features like polls and emoji sliders to engage users and collect zero-party data. This allowed for targeted, personalized content delivery. Using Storyly's all-in-one solution resulted in a 20% increase in engagement rate and a 23% click-through rate, successfully boosting audience participation and content consumption.

GZH by RBS Group