Case Study: Grace Health boosts engagement and retention with Storyly

Grace Health boosts engagement 6% with Storyly

Grace Health, a women's healthcare app operating across Africa, faced challenges in retaining users who frequently deleted and reinstalled the app due to limited phone storage and expensive internet. Their key goals were to provide continuous value through highly engaging educational content and to open a meaningful dialogue to better understand their audience's needs. To address this, they implemented Storyly's in-app stories solution.

Using Storyly, Grace Health created easy-to-consume and interactive story content. The solution drove significant engagement, particularly when paired with push notifications. The results were immediate, with engagement metrics rising by 6% and interactive stickers achieving response rates as high as 48%. Storyly helped Grace Health command a 15-20% engagement rate on stories, double that of their blog posts, and was instrumental in their mission to educate and empower women.

Grace Health