Case Study: FOCUS Online increases engagement and monetization with Storyly

FOCUS Online boosts story engagement with Storyly, reaching 34-second average views and 27% CTR

FOCUS Online, a German media company reaching 27 million monthly users, faced the challenge of making their traditionally text-heavy news content more engaging for mobile audiences. They sought a dynamic format to create evergreen content, gather audience insights, and explore new monetization opportunities. They partnered with Storyly to implement its interactive stories solution.

Using Storyly's platform, FOCUS Online created visually rich, interactive stories featuring polls, GIFs, and call-to-action buttons. This solution was deployed both in their app and, later, as web stories. The results were significant, with users spending an average of 34 seconds viewing stories. Storyly also enabled monetization through story ads, which achieved a 27% click-through rate, successfully increasing both engagement and revenue for FOCUS Online.

FOCUS Online