Case Study: fizy boosts user engagement with Storyly

Fizy boosts engagement to 24% with Storyly

fizy, a digital music and video platform, faced challenges with low user engagement and the ineffectiveness of traditional banners. They needed a creative and dynamic solution to interact with users and combat short attention spans. To address this, fizy partnered with vendor Storyly to implement its interactive story features.

Using Storyly, fizy created interactive stickers to collect zero-party data and diversified its content with features like "encore playlists" and artist interviews. This solution led to a significant boost in engagement, with Storyly helping fizy achieve an average engagement rate of 24%, a click-through rate of 21%, and a response rate of 20.7%.

Fizy