Case Study: Empik Go boosts retention and subscriptions with Storyly

Empik Go boosts daily retention by 26% with Storyly

Empik Go, a Polish e-book and audiobook app, faced challenges in user onboarding, converting free users to premium subscribers, and promoting new content effectively. They needed a more engaging way to communicate subscription benefits and distribute content beyond traditional methods. To address this, they implemented stories from the vendor Storyly.

Using Storyly's interactive stories, Empik Go created an immersive onboarding flow to highlight subscription perks and used the format to promote monthly content lists and special offers. The solution included embedded call-to-action buttons for direct conversion. This strategy led to a 26% increase in daily user retention and a 35% response rate on interactive polls, allowing Empik Go to design more effective campaigns based on user feedback.

Empik Go