Case Study: Domino's boosts in-app conversions and feature adoption with Storyly

Domino’s boosts conversions 64% with Storyly

Domino's, a global pizza chain, faced the challenge of dynamically communicating new app features, promotions, and offers to its users without disrupting their experience. They partnered with the vendor Storyly to implement its in-app stories solution to increase engagement, conversions, and feature adoption.

Using Storyly, Domino's created interactive stories to announce campaigns and showcase features like its wallet. This solution achieved a 37% click-through rate and a 64% higher conversion rate compared to banners. Additionally, Storyly helped drive a 20% increase in the activation of the wallet feature, delivering significant and immediate ROI.

Domino’s