Case Study: DeFacto boosts engagement and conversions with Storyly

DeFacto boosts campaign engagement to 40% with Storyly

DeFacto, a leader in ready-to-wear fashion, faced the challenge of showcasing its extensive product catalog within its app's limited banner space. They needed a solution to increase session length, boost engagement, and share more video content to appeal to their young, digital-savvy audience. They partnered with vendor Storyly to implement their Stories product.

Using Storyly, DeFacto created targeted, shoppable video stories with embedded CTAs and interactive stickers. This solution allowed for highly personalized and streamlined customer journeys. The results were significant, with stories achieving over a 40% engagement rate and a 69% click-through rate on campaigns. Storyly helped DeFacto supercharge communications, leading to increased session durations, engagement, and conversions.

DeFacto