Case Study: Decathlon boosts engagement and conversion with Storyly

Decathlon boosts engagement with Storyly and drives 31% CTR

Decathlon, the world's largest sporting goods retailer, faced challenges in boosting in-app engagement, streamlining product discovery, and increasing consumer confidence to drive conversions. To address this, they turned to the vendor Storyly to implement its Stories solution.

Using Storyly, Decathlon created interactive, personalized Stories within their app to educate shoppers, showcase products, and provide tailored recommendations. This solution led to a significant 31% click-through rate and directly contributed to nearly 1% of the company's revenue, demonstrating a clear boost in engagement and conversion.

Decathlon