Case Study: Coppel boosts app engagement and sales with Storyly

Coppel triples app engagement and drives nearly 10% of home sales with Storyly

Coppel, a major department store chain in Mexico, faced challenges with its mobile app's static homepage content, which relied on traditional sliders and banners. This format created bottlenecks with limited promotional slots, a lack of interactivity, and inefficient manual campaign management. Seeking a more dynamic channel to increase engagement and sales agility, Coppel turned to vendor Storyly and implemented its Storyly Stories product.

Storyly provided a dynamic storytelling and commerce layer integrated directly into the app, requiring no complex development. The solution enabled Coppel to run diverse, interactive campaigns with product tagging. The results were significant: Storyly became one of the app's highest-performing channels, delivering 3x more impressions and clicks, a higher CTR than banners, and attributing nearly 10% of all app home sales to the stories during campaigns.

Coppel