Case Study: CHIP builds brand trust and boosts engagement with Storyly

CHIP reaches 500,000 users and boosts brand trust with Storyly

CHIP, a British investment and savings platform, faced challenges in building brand trust and providing accessible financial education to its users. The fintech app also needed a more engaging content format to increase user engagement beyond email campaigns. To address these problems, CHIP partnered with the vendor Storyly.

Using Storyly's in-app stories, CHIP created interactive and educational content, including tutorials and a "How I Use Chip" series that provided social proof. This solution helped make financial education more accessible and deepened brand loyalty. The implementation allowed CHIP to build greater trust, nurture customer relationships, and give users new reasons to engage with the app. Storyly's solution easily fit into the app's existing look and feel.

CHIP