Case Study: Cheerz increases content consumption with Storyly

Cheerz boosts story completion to 64% with Storyly

Cheerz, a popular photo printing app with users across Europe, faced the challenge of increasing user engagement and content consumption without disrupting the native app experience. They needed a mobile-friendly way to share inspiring content, DIY guides, and product details with their community to ultimately drive revenue. To solve this, they turned to the vendor Storyly and implemented its Stories product.

Using Storyly, Cheerz integrated fully customizable stories into their app, creating a cohesive and native experience. They utilized features like rule-based targeting to localize content for different countries and a countdown timer to build hype during the Christmas season. This solution from Storyly led to a significant increase in engagement, including a remarkable 64% story completion rate for one of their Christmas campaigns.

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