Case Study: Casino Elite Triples Player Engagement with Storyly

Casino Elite boosts engagement 3x with Storyly

Casino Elite, a Belgium-based online casino, faced the challenge of boosting player engagement and building brand loyalty within a highly regulated market that restricted traditional promotional tactics. They partnered with the vendor Storyly to implement its interactive Stories service to create a more personalized and dynamic communication channel.

Using Storyly, the casino replaced its static notification center with interactive, mobile-native Stories. This solution enabled personalized welcome journeys, seasonal campaigns like an Advent Calendar, and month-end recaps. The results were significant, with Storyly driving a 3x higher engagement rate compared to the old system, an average click-through rate of 22%, and their flagship campaign achieving a 79% open rate and a 37% CTR.

Casino Elite