Case Study: Boyle Sports achieves 69% CTR with Storyly

BOYLE Sports achieves 69% CTR with Storyly

Boyle Sports, a leading independent sports betting operator in Ireland, faced the challenge of showcasing a growing volume of promotions and niche markets within the limited space of its homepage. The fixed real estate of banners created a bottleneck, making it difficult to highlight timely offers and improve content discoverability for its customers. To modernize the user experience, they partnered with the vendor Storyly.

Storyly provided a solution by implementing its Story Bar widget, which added a flexible, high-visibility content layer at the top of the homepage and mobile app. This allowed Boyle Sports to surface multiple offers and react instantly to live sports moments. The results were significant, with individual Stories achieving click-through rates as high as 69% and engagement rates up to 21%. The implementation by Storyly also led to a 55% month-over-month growth in reach and a 30% growth in engagement, delivering clear commercial value.

Boyle Sports