Case Study: BetBoom boosts gamified engagement with Storyly

BetBoom boosts app engagement to 19% with Storyly

BetBoom, one of Russia's fastest-growing online betting platforms, sought to make its mobile app more engaging and interactive beyond standard promotions. In a competitive market, they aimed to build a sense of community and participation through daily content related to sports and e-sports. To address this challenge, BetBoom partnered with the vendor Storyly to implement its Stories product.

Storyly provided a dynamic engagement engine integrated into BetBoom's app and web experience. The solution used interactive stickers for gamified campaigns, including a creative consent mechanism via emoji reactions to simplify user approval. The results were significant, with an 84% emoji reaction rate and overall app engagement reaching 19%. Storyly's platform successfully helped BetBoom transform user interaction into a more participatory and gamified experience.

BetBoom