Case Study: AU Vodka boosts engagement and revenue with Storyly

AU Vodka boosts engagement 25% with Storyly

AU Vodka, a premium vodka brand expanding from the UK to the US, faced challenges in establishing a dedicated platform for customer interaction, creating a user-friendly format for engagement, and building a discovery tool to increase conversions. To address these challenges, they turned to the vendor Storyly and implemented its Stories service.

Storyly's solution involved using interactive stickers within Stories to foster user interaction, achieving a 10% response rate. By leveraging the engaging Story format, which garnered 300k views and a 25% engagement rate, AU Vodka significantly boosted customer engagement. This strategy led to a major revenue increase for the brand, successfully overcoming their initial obstacles.

AU Vodka