Case Study: amma Pregnancy Tracker builds an engaged in-app community with Storyly

amma Pregnancy Tracker boosts in-app engagement 84% with Storyly

amma Pregnancy Tracker, a mobile resource for expectant parents, faced the challenge of building in-app engagement and a supportive community without overwhelming its users. The amma team wanted to harness the power of the Stories format they saw working on social media, but doing so required a solution that wouldn't demand significant developer investment. They turned to vendor Storyly for its in-app stories product.

By implementing Storyly, amma quickly integrated an interactive story channel directly into its app. This allowed their content team to create snackable, informative stories that drove deep engagement. The solution from Storyly yielded significant results, including a 47% click-through rate for stories, a 174% increase in reach within the first month, and an 84% rise in active users.

amma Pregnancy Tracker