Case Study: Akbank boosts digital sales and customer engagement with Storyly

Akbank T.a.ş boosts financial service purchases by 126% with Storyly

Akbank T.A.Ş., a premier banking institution in Turkey, faced challenges in increasing digital sales of financial services, ensuring customers saw their latest offers, and improving digital onboarding and engagement. To address these challenges, Akbank partnered with vendor Storyly to implement its story format within their mobile app.

Storyly provided a solution that enhanced the conversion of financial services, showcased the latest offers, and increased financial literacy through engaging, easy-to-understand content. The results were significant, with 56% of purchases coming directly from Stories and a 126% increase in the purchase of financial services within the offer spaces. Storyly also helped boost user engagement by 30% through its Smart Sorting feature.

Akbank T.a.ş