Case Study: SentinelOne saves 370+ hours of demo time and influences $280k+ in pipeline with Storylane

SentinelOne Turns Complex CyberSec Into Simple Sales with Storylane

SentinelOne, a cybersecurity and SaaS company, wanted to make its product demos more effective and less time-consuming for sales and product marketing teams. Using Storylane, Senior Product Marketing Manager Jeremy Goldstein set out to create interactive demos that could better engage prospects while reducing the burden of live demos.

Storylane helped SentinelOne build focused, narrative-driven product tours aligned to real workflows, with product marketing partnering closely with sales engineering to shape the demo content. In just 3 months, the demos generated 100 direct, highly qualified leads, contributed to more than $280k in influenced pipeline, and saved over 370 hours of live demo time, while also driving 5x more leads and 3x sales velocity.

SentinelOne

Jeremy Goldstein

Senior Product Marketing Manager