Case Study: Welder boosts demo sign-ups and engagement with Storylane

How Welder Boosted Demo Sign-Ups with Over 100 Hours of Total Engagement in 3 months

Welder, an HR tech company based in ’s-Hertogenbosch, wanted a better way to show prospects its product before asking them to request a demo. Using Storylane, they aimed to reduce friction in the buying process and make it easier for interested visitors to move from curiosity to action.

Storylane helped Welder build an interactive website demo that told a compelling product story, highlighted five key modules through an index, and was continuously optimized with engagement data. The result was stronger performance across the funnel, including 5x more leads, 3x sales velocity, and over 100 demo engagements in three months.

Welder

Maarten Schellekens

Founder