Case Study: Upmetrics turns demo viewers into signups and paying customers with Storylane

How Upmetrics turned 22% of viewers into signups and 12% into paying customers

Upmetrics, a SaaS business planning company based in Surat, Gujarat, India, wanted a better way to convert website visitors into customers. The team needed a simple, low-friction way to help prospects understand the product and see how it could solve the challenge of creating business plans without requiring an immediate signup. Storylane provided the interactive demo used to address this challenge.

Storylane helped Upmetrics build an easy-to-understand product tour on the landing page that focused on the product’s key features and its ability to simplify business planning and financial forecasting. The demo delivered a 78% engagement rate, converted 22% of viewers into new signups, and turned 12% into paying customers, while also driving 5x leads and 3x sales velocity for Upmetrics.

Upmetrics

Paresh Balar

Co-Founder