Case Study: Upland achieves 5x leads and 75% engagement in 90 days with Storylane

How Upland Software Got 300+ Leads With A 75% Engagement Score In 90 days With Storylane

Upland Software, a cloud computing company based in Austin, needed a faster way to build, customize, and share sales demos and POCs. Before Storylane, Matt Weissberg and his team spent 15 to 20 hours a week per person creating demos from scratch, while AEs struggled to deliver even basic demos and the team had only one non-customizable demo environment.

With Storylane, Upland was able to create and share interactive demos quickly without technical skills, using the platform for both marketing and sales. Storylane helped the team save significant time, improve website conversion and sales velocity, and close deals faster, including one pilot that reached about 25 buyers and closed in 2 weeks instead of months; embedded demos also saw around a 40% completion rate and buyers spending up to 15 minutes exploring a 10-step demo.

Upland

Matthew Weisberg

Director, Solution Consulting