Case Study: Tabular achieves 15% conversion rate with Storylane

How Tabular successfully achieved 15% conversion rate!

Storylane helped Tabular, an analytics and cloud computing company, create an interactive demo to improve how it introduced its product to prospects. Shawn Gordon, Sr. Developer Advocate at Tabular, needed a faster, clearer way to showcase the product’s key value without overwhelming viewers with too much detail.

Using Storylane, Tabular built a focused demo that highlighted the essentials, worked well as both a teaser and training tool, and could be used by sales and other teams across calls, documents, and welcome emails. The result was a 15% conversion rate, along with 5x more leads and 3x faster sales velocity, showing clear measurable impact from the Storylane demo.

Tabular

Shawn Gordon

Sr. Developer Advocate