Case Study: Groundswell Tailors Personalized Sales Demos and Boosts Leads with Storylane

How Storylane Helped Groundswell Tailor Demos to Different Personas

Groundswell, a modern corporate giving platform based in Los Angeles, needed a better way for its small sales team to show how the product works and tailor demos for different personas and company sizes. After manually using a sandbox environment for about six weeks, the team found it too time-consuming and hard to scale, especially as they wanted to showcase data, recreate a realistic product experience, and customize demos quickly for small, mid-market, and enterprise prospects. Storylane provided the interactive demo platform Groundswell was looking for.

With Storylane’s no-code demo editor, Groundswell created personalized guided and live demo environments, updated them in real time, and integrated them with HubSpot without using engineering bandwidth. Storylane helped the team replace its sandbox with repeatable, persona-specific demos that improved the sales experience, brought more prospects into the pipeline, and supported measurable growth of 5x leads and 3x sales velocity. Groundswell also said Storylane made the process much faster and less error-prone, and it plans to use Storylane for future marketing campaigns as well.

Groundswell

Brooke Morrissey

Product Marketing Manager