Case Study: Stiply achieves 86% engagement with Storylane

How Stiply achieved an impressive engagement rate of 86%

Stiply, a SaaS e-signature company in the Netherlands, wanted a way to let leads and website visitors experience its application without forcing them to sign up for a trial account. Using Storylane, the team built interactive demos to reduce friction and improve engagement.

By implementing ungated Storylane demos and integrating them with HubSpot, Stiply was able to track usage at the lead level and tailor demos to different use cases. The approach delivered an 86% engagement rate, 5x more leads, and 3x sales velocity, showing a clear improvement in both pipeline generation and buying experience.

Stiply

Erik van Doorn

Chief Executive Officer