Case Study: Stairwell achieves a 50% engagement rate with Storylane

How Stairwell achieved a 50% engagement rate!

Storylane helped Stairwell, a cybersecurity company based in Mountain View, California, improve how potential buyers understood its product and stand out from competitors. Dylan, Stairwell’s digital marketing manager, wanted a better way to show the platform without forcing visitors to give up their information upfront.

Using Storylane’s interactive demo platform, Stairwell created an ungated, feature-focused tour that let visitors explore the product at their own pace. Storylane’s approach helped Stairwell achieve a 50% engagement rate, 5x more leads, and 3x faster sales velocity, making the buying experience easier and more effective.

Stairwell

Dylan Dow

Digital Marketing Manager