Case Study: SoftLedger boosts engagement by 4,461% with Storylane

How SoftLedger increased avg engagement rate by 4000% and engagement time by 173%

SoftLedger, a SaaS accounting company focused on digital asset accounting, needed a better way to educate prospects who were often new to the software and to reduce the strain on its sales team. Storylane provided an interactive demo center to support self-education, improve product awareness, and guide users toward a trial-to-customer flow.

With Storylane, SoftLedger built interactive demos that highlighted the most complex parts of the product, using analytics to identify where users struggled most. The result was a 173% increase in engagement time, a 4,461% increase in engagement rate, 5x more leads, and 3x sales velocity, while also making onboarding and prospect education much more efficient.

SoftLedger

Travis Lander

VP, Product & Customer Success