Case Study: sevDesk generates 527 leads and a 28% conversion rate with Storylane

How sevDesk generated 527 leads with a 28% conversion rate

sevDesk, a SaaS accounting company based in Offenburg, Germany, wanted a better way to convert visitors on its website into signups and leads. Working with Storylane, the team focused on creating a more effective interactive demo experience for people already searching for invoicing and accounting software.

Storylane helped sevDesk build a simple, feature-focused demo placed on high-intent pages, guiding visitors quickly to the product’s core value. The result was 527 leads, a 28% conversion rate, over 150 hours of watch time, 9,700 impressions, and a 5x lift in leads, with every fourth visitor becoming a signup and sales velocity increasing 3x.

SevDesk

Robin Feisst

CRO Manager