Case Study: Pulley achieves 10k+ impressions and thousands of free users with Storylane

How Pulley got 10k+ views and converted thousands of visitors into free users

Pulley, a cap table management company based in San Francisco, wanted to help founders better understand its product and increase self-serve sign-ups. To do that, the team worked with Storylane to create an interactive product demo that could clearly communicate value and simplify a complex fundraising workflow.

Using Storylane, Pulley built a demo that showed how founders could model the impact of upcoming fundraising on equity dilution, while also explaining key product features through a job-to-be-done approach. The campaign drove 10k+ impressions, generated thousands of free users, increased leads by 5x, and improved sales velocity by 3x.

Pulley

Brendan Stanton

Account Executive