Case Study: Premier Food Safety achieves 59% engagement and 24% CTA conversion with Storylane

How Premier Food Safety Achieved 59% engagement, 24% CTA conversion, and over 173 hours of demo engagement

Storylane worked with Premier Food Safety, a food safety education and training company, as it transitioned to a new LMS platform. The team needed a better way to streamline customer onboarding, improve feature adoption, and reduce support requests for two different user groups: Group Administrators and Individual Users.

Using Storylane, Premier Food Safety built a branched interactive demo and supporting microtutorials tailored to each user type, with key features highlighted in the main product tour and FAQs-linked guidance for common tasks. The result was 59% engagement, 24% CTA conversion, over 173 hours of total interaction time, and measurable business impact including 5x leads and 3x sales velocity.

Premier Food Safety

Claudia Keefer

VP of Training