Case Study: People.ai boosts leads and sales velocity with Storylane

How People.ai supports multiple marketing use-cases with Storylane

People.ai, an AI data platform for revenue teams, needed a better way to explain a sophisticated product that was hard to describe verbally and to support a wide range of marketing use cases. After trying Walnut, the team found it could not fully meet their requirements for interactive demos, website engagement, sales enablement, webinars, events, and screenshot anonymization.

People.ai switched to Storylane to create guided demos, leave-behinds, webinar demos, event loops, and a demo library with customization, analytics, lead capture, and Marketo integration. With Storylane, People.ai’s interactive demo reached nearly 40,000 views in 90 days, more than half of sessions had at least 75% completion, and the company saw higher website engagement, page views per session, and time spent, along with faster demo creation and stronger lead generation and sales velocity.

People.ai

Stephanie Madsen

Director of Product Marketing