Case Study: OtterTune achieves 5min 30s average demo engagement and ~10% more sales inquiries with Storylane

How OtterTune achieved 5min 30s avg demo engagement time and increase in sales inquiries ~10%

OtterTune, a SaaS database management company based in Pittsburgh, wanted a better way to showcase its product on the website and reduce the need for demo-specific sales or discovery calls. Storylane helped them create an interactive demo that clearly introduced the platform and set accurate expectations around its capabilities.

Using Storylane, OtterTune built a comprehensive product tour with transparent explanations at each step, guiding prospects through the full experience. The result was an average demo engagement time of almost 5 minutes 30 seconds, a nearly 10% increase in sales inquiries, 5x more leads, and 3x sales velocity, while making the demo process much quicker and easier for the team.

OtterTune

Jason Lauritzen

Head of Marketing