Case Study: Messente achieves 41% demo conversion rate with Storylane

How Messente achieved 41% demo conversion rate and over 1000 hours of interaction time

Messente, a marketing tech company based in Estonia, wanted a better way to present its product and move prospects toward conversion while also supporting outbound campaigns and customer onboarding. They worked with Storylane to create an interactive demo for Messente’s Dashboard UI and API-driven messaging capabilities.

Storylane helped Messente build a demo with multiple conversion points, real-time product interactions, and a journey that highlighted the company’s customer experience strengths. The result was a 41% demo conversion rate, over 1,000 hours of interaction time, 5x more leads, and 3x sales velocity, showing clear impact from using Storylane.

Messente

Antero Messente

Product Marketing Manager