Case Study: Ironscales achieves 118% more views and 15% CTA conversion with Storylane

How Ironscales achieved a 118% increase in views in less than a week and 15% conversion rates

Ironscales, a cybersecurity company based in Atlanta, Georgia, wanted a better way to promote a beta feature, GPT-Powered Phishing Simulation Testing. Using Storylane, they created an interactive product demo to explain the feature and show its value more clearly to prospects and users.

Storylane helped Ironscales package the tour into multiple promotion channels so people could explore it on their own, while keeping the content concise, engaging, and easy to follow. The result was a 118% increase in views in less than a week, a 15% CTA conversion rate, 5x more leads, and 3x sales velocity.

Ironscales

Jeff Rezabek

Director Of Product Marketing