Case Study: Inspiretec achieves 6k demo impressions and 58% engagement with Storylane

How Inspiretec achieved 6k demo impressions with 58% engagement

Inspiretec, a tour operations company based in Cardiff, Wales, wanted a better way to qualify prospects and drive enquiry form completions on its website. The marketing team worked with Storylane to create an in-depth product demo that could showcase the platform more effectively and support its sales and marketing efforts.

Storylane helped Inspiretec build interactive demos tailored to key personas, including sales, operations, and marketing, with terminology and content aligned to the travel industry. The demos generated 6,000 impressions, 58% engagement, 5x more leads, and 3x faster sales velocity, while also enabling clearer tracking through HubSpot and social links.

Inspiretec

Nicola Lumb

Marketing Manager