Case Study: Ignition converts 10% of viewers into paying customers with Storylane

How Ignition converted 10% of viewers to paying customers

Storylane worked with Ignition, a fintech SaaS company, to turn its interactive demo into a lead generation tool on the website. Ignition wanted a faster way to capture interest, reduce friction, and help prospects reach the product’s value quickly.

Using Storylane’s interactive demo platform, Michael added a lead form at the start, personalized demos for existing HubSpot contacts, and focused each step on the key “aha” moments and most important features. The result was 23,931 impressions, 5,134 leads, and a 10% conversion rate from viewers to paying customers, along with 5x more leads and 3x faster sales velocity.

Ignition

Michael Hadjipourou

Global Marketing Automation Manager