Case Study: Fulcrum achieves 32k+ views and 400+ leads with Storylane

How Fulcrum received 32k+ views, 400+ leads, and 280h+ of watch time

Fulcrum, a SaaS ERP company based in Minneapolis, wanted a better way to let website visitors experience its product and understand its value before booking a demo. Working with Storylane, the team set out to create an interactive product demo that would showcase Fulcrum’s manufacturing workflows and key jobs-to-be-done in a more engaging way.

Storylane helped Fulcrum build a personalized interactive demo with custom prospect-specific flows, guided product walkthroughs, and just enough mystery to encourage follow-up. The demo drove over 32,000 impressions, more than 280 hours of watch time, and 400+ leads, while also contributing to a 5x lift in leads and a 3x increase in sales velocity.

Fulcrum

Josiah B.

Content Marketing Manager